i am what i am

I am what I am

In this essay i will be analysing the video advert for Reebok featuring 50 cent. The advert starts off by showing a ghetto street and then slowly fading into a blood scene. This is used as many people think of the ghetto as a violent and hard living. The producer uses heavy editing by fading in all the scenes with each other this offers a link between them as if it is telling a story. The producer also uses a variety of camera shots to expose 50 cent in a different way compared to normal people. Most of the camera angles are showing the camera below him this shows that he has a higher status than normal people and he is the important one. The producer uses 50 cent in advert as he is a icon all over the world and many people listen to his lyrics and want to be like him. The advert also shows black people in a negative way as it is mainly linked with violence.

The producer also adds non digetic sound to tell the story. He talks about the gun shots as we know this is promoting crime. At the end when the voice over says “who are you going to massacre next?” 50 cent ends up laughing sarcastically, this shows he doesn’t take crime seriously and thinks it is a joke.

Reebok is a global institution and wants to target a larger audience around the world. By using large rap icon such as 50 cent it will slowly start to appeal to larger audience. In this particular advert it is aimed at people around 14-18.this is because teenagers that age tend to get involved with crime and violence.

banned adverts

Banned adverts

http://www.youtube.com/watch?v=Ow0a06gsiF4

The advert I have chosen to do is the Volkswagen advert. This advert has been banned by the ASA due to its explicit content of swearing. The advert is promoting this explicit content to a young target audience.

My view on the advert is virtually the same as many other people. I think the advert should be banned as it is promoting swearing to a young audience. As the video is quite catchy many people around the UK will have seen it. Not only will it promote swearing to a younger age but also it will encourage more adults to start swearing. They will start to think if the advert promotes swearing people should follow it.

adverts

Lynx advertising

The advert was produced by the lynx cooperation; the advert was produced to promote their new product which is targeted at young males aged between 18 and 24.

The advert shows women in an alternative way as they generally are the followers of men.In the advert the man spray the product over him to attract the woman. This shows men as the more dominant group as they have the power to control. This shows the typical stereotypes of men.

Women are portrayed in a negative way as they are normally the ones who give in. In the advert it shows the woman as being weak and tempted by the smell of the man. This shows the typical stereotypes of women who are the followers.

The advert is attracting young males, in this advert both the man and woman were aged around the early 20’s.lynx’s objective is to attract those of a social economic class of C2DE and sometimes may aim their product at a target audience of around 15-18.

Nike advert

Men vs. women

The advert is produced by the Nike Company and it is to promote its running products which are targeted at middle-aged men and women aged between 20 and 25

The advert represents women in an alternative way as they are competing with men in a sports event. This is showing that women are competitive and want to be treated equally to men. We know this as at the start of the advert the women shakes her head when she see the poor results by women and she feels need to compete to make women proud and stand up for what’s right.  

 Nike benefits as it promotes more women to buy its product and also encourage more competition for women.

http://www.youtube.com/watch?v=0_W1sP344NM

Advert analysis

Advert analysis

In this essay I will be commenting on the different media techniques used in the advertisement above. I will be analysing the media language and representation of this particular advert.

In the advert above it is showing Sachin Tendulkar playing a particular shot and has the bat pointing towards use. This is known as direct address as it is focusing on the primary target audience. By having this particular camera angle it is focusing more on us as the audience as it catches our eye effectively. The advert uses a range of colour to attract a young target audience who prefer the sport of cricket; the editor has faded in the bright colours. Many bright colours connote happiness and success, the darker colour Black connotes power and individuality also it can be known for seriousness. This stands out from the rest so the message inside can be seen easily and with a high importance.

The main picture of Sachin Tendulkar has been used to promote Adidas because of his high importance around India and the rest of the world. People across the globe look up to him and think of him as God. The picture is framed to the left side of the screen as it is being faded with darker colours. The type of camera shot is a medium shot the advantage of this is that u can see the whole body and focus on the main body expressions. Sachin Tendulkar’s pose in the photo looks to be very solid and stable this could also be linked with the message that goes with the advert.

This advert has a positive impact on its target audience as it is encouraging them to do well and succeed. Its primary audience may be focussed on teenagers aged around 14-18 this is because many teenagers give up easily and get involved with other anti social activities.

film analysis

Pirates of the Caribbean dead man’s chest

In this essay I will be analysing an action film and describing how it uses the narrative theories. I will be commenting on Tzvetan Todorov and Vladimir Propp theories and how they make films of our era full of suspense and action.

The film I will be analysing is pirates of the Caribbean dead man’s chest. Like many films the film I have chosen uses Todorov’s theory of having equilibrium, disequilibrium and a new equilibrium. The advantage of all 3 is that it builds up to a grand finale at the end of the film in this case Jack Sparrow being killed at the end. This is known as the new equilibrium as it is at the end of the film and generally the finish point of the movie. The new equilibrium often involves the villain being defeated and the hero falling in love with the princess. The equilibrium is the beginning of the story and is the starting point to the film. The disequilibrium consists of Jack Sparrow finding his ship the black pearl as he lost it previously in the first film.

Many films also use the theory of Vladimir Propp. His idea was that many films use 8 main character roles. The 8 main roles consist of a villain, hero, donor, helper, princess, false hero and dispatcher. As I was analysing an action film many of the roles have been fulfilled by the main characters.

Villain – Davy Jones

Hero – William Turner

Donor- Bootstrap Bill Turner

Helper – Captain Barbossa

Princess – Elizabeth Swann

False hero – Jack Sparrow

Dispatcher – William turner

These main characters build up the story line and produce suspense as it goes along. Each character may have more than one narrative role. The advantage of this is that the audience does not know whether to trust or not to trust the character. Jack Sparrow plays around a few main roles; he has been seen as a false hero as we cannot trust him throughout the two sequels on the other hand he can also be seen as a hero as he often guides his crew to success at the end of the movie. These narrative theories create suspense throughout the movie and attract its target audience. Many films often mix the beginning, middle and end the advantage of this it adds action right at the beginning of the movie and puzzles the audience to work out the story line as the film goes along.

director analysis

Name: Steven Spielberg

Info: Steven Spielberg was born on the 18^th of December 1946.He is a film director, screenwriter, film producer and video game designer. Steven Spielberg has been in the industry for almost 40 years during that period of time he has produced many productions from all types of genres and themes

Throughout Spielberg’s career he has focused on many themes including war and terrorism he has also produced many modern Hollywood blockbusters and has won many awards over his long career. He has won 3 Oscars, 2 BAFTAs and two golden globes. Steven Spielberg is known for many of hit films including:

·       Transformers

·       Jaws

·       The terminal

·       Jurassic park

·       War of the worlds

·       Saving private Ryan

·       Schindlers list

My questions for Mr. Spielberg

·       Who influenced you to direct films and to become a screen writer?

·       Did you have any other passion as a kid other than films?

·       What was the best movie you have directed and why?

·       Do you hate any of your cast members if so why?

·       Are there any more Spielberg films in production at the moment?