http://www.google.co.uk/imgres?imgurl=http://www.impawards.com/2005/posters/fantastic_four_ver3.jpg&imgrefurl=http://www.impawards.com/2005/fantastic_four_ver3.html&usg=__3kB2bB9QglyydrFkHB6otXhm9fo=&h=755&w=510&sz=86&hl=en&start=0&zoom=1&tbnid=zwMVaadi_dyB1M:&tbnh=120&tbnw=92&prev=/images%3Fq%3Dfantastic%2Bfour%26hl%3Den%26safe%3Dactive%26biw%3D689%26bih%3D549%26gbv%3D2%26tbs%3Disch:1&itbs=1&iact=rc&dur=265&ei=mQzhTPenDMa2hAflhcjcDA&oei=mQzhTPenDMa2hAflhcjcDA&esq=1&page=1&ndsp=12&ved=1t:429,r:6,s:0&tx=65&ty=66

The film poster attracts its target audience from its bright colours and with its fire image. The main target audience of the film is male teenagers aged between 14 and 18. The trailer was initially attached to the film night at the museum. Even when the film was released as a play station game there were many promotions at large stores such as toys r us. They gave away free toys with the game of the “thing” one of the characters in the film.