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                                      Longest yard

In this essay I will be analysing the film trailer “the longest yard”. I will be commenting on the media language that is used throughout the trailer and I will comment on how gender is represented. The film has a main target audience of men aged around 18-24.the film is aimed at socio economic class of around c2, d and e. The film will attract a younger target audience as the film is based around a prison. The opening scene uses a crane shot to show the prison from a bird’s eye view, the effect of a crane shot is that it allows the audience to see what the main setting is. Another camera angle that is used to show the main setting of the film is a pan; this is a slower camera movement which moves to the left and the right. As the film is an action/drama it uses a lot of close ups to tell the story. The camera man has decided to use many close up camera shot to show the expression on the main characters faces. By doing this the audience can then see what the characters are feeling.

The film will attract many people from a lower economic class, the films main message is trying to promote success, it shows that people who get into trouble a lot can make a success of their lives even if they have done bad in the past. The camera man looks up at the main character to show his status compared to the inmates inside the prison. It shows that the inmates and the audience should respect this character. The camera man also looks up at the gauds as they have a higher status compared to the inmates and the main character. The music that is played in the background is known as non digetic, this is sound that is been added in artificially to match the scene this is known as parallel sound. After a few scenes the music starts to become faster paced and louder this suggests that action is now going to take place, the slower music also creates tension between the audience as they know something is about to happen.  

The men are represented as dominant in this film as they have most of the power throughout, especially the guards, they have the power to use violence against the inmates and believe they can do anything they want to win. We can tell that the budget of the film was very expensive as it uses many famous actors in the film; they were given a high salary for the film compared to a art house film which is a low budget production. Well known actors attract wider target audiences, the film could also be aimed at women as they may want to watch men as sexual figures.