Inception trailer
In this essay I will be analysing the film trailer inception, I will be commenting on the media language that is used throughout the trailer and be commenting on the audience and gender in the trailer. The main target audience for the film is men aged around 20-30, we know this as the men are the dominant characters in the trailer and contains a lot of action which appeals to the male audience. The producer uses many camera angles to represent the gender throughout the trailer. During the trailer the scene of the girl taking to the men is shown with a low angle shot looking down at the women, this shows that the men have a higher status compared to the woman and the men are more dominant.
The main genre of the film is action/drama; we know this as there is a lot of action scenes throughout the trailer. The type of music that is being played in the background is non digetic; this is sound that has been added in for a special effect or to connote the scene. The music that is being played has a loud drumming noise to begin with which is relatively slow paced .The effect of this is that it creates tension between the audience and the characters in the scene. As the scene progresses the music begins to get louder and more fast paced, when the audience hears the fast paced music they expect action to occur. This is known as parallel sound as this is connected to the scene. Another type of sound which is also used in many films is known as contrapuntal sound, this is sound that is completely opposite from the scene such as loud music to a romantic love scene. Another piece of non digetic sound is the voiceover throughout the middle scenes. This is the narrator telling the story of the film and the effect of this it gains the attention of the audience quickly. The last piece of sound that is used is known as the digetic sound, this is sound that is already in the text such as the characters speech any other sound such as the sea waves at the beginning of the scene.
From the inception film trailer we can tell slightly how the narrative of the film is constructed, in this case the main character at the start is in trouble where he is washed up at sea on a stranded island somewhere. This is known as the equilibrium, the disequilibrium is the middle part of the film this is where the tension starts to build up and where most of the action takes place. Next is the new equilibrium this is the ending of the trailer where most of the action has just taken place and now the problem is starting to be resolved. The main theme of the movie is black surrounded dark colours, these dark colours connote darkness in the film and it can also represent violence throughout. The director has chosen many different camera angles to show the action of the film, the most common camera angle used is the pan, this is where the camera man moves the camera left to right or from the right to the left slowly, the effect of this is that the audience feel as if they are in the scene and they are looking around to see what the particular scenery is like. The use of close ups and medium shots are a good way of engaging the audience; they do this by focusing on important parts of the film such as the main characters expressions. By making it a close up the audience can see the emotions on the characters faces and see what they are feeling. Another close up shown is of the bomb, this is another good way of engaging the audience as it is later important in the film and this is what the film revolves around.
The use of heavy editing such as the black out before each scene is played, builds up slight tension before the next scene is played. Towards the end of the trailer there is a scene which blacks out for a maximum of 2 seconds this builds up to the tension and audience expect it to be finished but then a new scene is played to finish off the trailer completely with the working title at the end. Another technique that is used is shining light on another main character, this shows his important as he is n the light and he plays an important role in the film. About half way through the trailer the action of the film pauses to show the credits of the film, in these credits it shows who the film was made by and what previous film he had directed, the previous film he had directed was the dark knight, this is a good way of attracting the male audience as the theme of the film will be similar to the dark knight. Also the audience will believe that inception will contain the similar sort of action and violence as batman the dark knight.
In the trailer there is a scene where the building is collapsing and is about to tip over and hit the street, the director has chosen to shoot this seen with a front on camera shot, the effect of this is if you are watching this particular trailer in the cinema it feels as if the building is going to collapse onto the audience, this is another good camera shot and editing technique used to engage the audience. Also by shooting the door scene when the character is walking through the sliding doors, it is shot from a side on angle; the effect of this is again engaging the audience as it feels as if we are walking into the same doors and makes us feel part of the film. Another camera shot that is used is the tilt, this is used in the scene where they are going over the bridge and overlooking the same beach where it was at the start. By using a tilt camera shot it feels as if the audience is trying to overlook the bridge themselves to see what is on the other side, another effect this has it gets the audience to see what is n the scene and where the new location is for the movie and gets them thinking why they want to revisit the first scene of the trailer.
The producer of this film has decided to use well known actors and actresses this shows that it is a high budget film and took a long time to produce, I large amount of editing was done to show the larger scenes such as the sliding doors, they could of replicated these in a room or could have been done on a green cloth where an image would later be projected on. Also by using crane shot which cost a large amount of money, they have created many scenes overlooking the place where it was shot e.g. the mountain scene where the crane was used to capture the full scenery this attracts the audience and makes them feel in the scene.
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